The complexities of forecasting group business in hospitality
Group business represents a significant revenue stream for many hotels, but accurately forecasting this segment can be a formidable challenge. Unlike transient bookings, which are often driven by individual travelers and shorter lead times, group bu...
Group business represents a significant revenue stream for many hotels, but accurately forecasting this segment can be a formidable challenge. Unlike transient bookings, which are often driven by individual travelers and shorter lead times, group bu...
