The Allure of Winter Travel or Why Cold Is the New Hot

Destinations in the North such as Iceland, Finland, Norway have become more popular in the recent years. Instead of picking tropical getaways, some tourists prefer to travel to cold places in the winter months. What is to this “cold is the new hot” travel trend?

Feb 10, 2025 - 19:34
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The Allure of Winter Travel or Why Cold Is the New Hot
Destinations in the North such as Iceland, Finland, Norway have become more popular in the recent years. Instead of picking tropical getaways, some tourists prefer to travel to cold places in the winter months. What is to this “cold is the new hot” travel trend?