Sweden's H&M Foundation backs circular fashion with Ellen MacArthur
The Fashion ReModel, led by the Ellen MacArthur Foundation with support from the H&M Foundation, promotes circular business models in fashion, including rental, repair, resale, and remake. It helps brands scale these solutions, aiming to decouple revenue from new production, reduce emissions, and drive industry-wide change. Brands commit to increasing circular revenue and reporting progress annually.
The Fashion ReModel, led by the Ellen MacArthur Foundation with support from the H&M Foundation, promotes circular business models in fashion, including rental, repair, resale, and remake.
It helps brands scale these solutions, aiming to decouple revenue from new production, reduce emissions, and drive industry-wide change.
Brands commit to increasing circular revenue and reporting progress annually.
