UK’s Boohoo rebrands as Debenhams Group amid strategic overhauls
Boohoo Group has rebranded as Debenhams Group, marking a strategic shift. Phil Ellis replaces Stephen Morana as CFO. The company focuses on turning around Youth Brands while targeting 20 per cent EBITDA margins for Debenhams. The group’s GMV fell 10 per cent YoY to £2.32 billion (~$2.97 billion) in full fiscal 2025. Debenhams saw strong growth, with its marketplace model driving expansion.
Boohoo Group has rebranded as Debenhams Group, marking a strategic shift.
Phil Ellis replaces Stephen Morana as CFO.
The company focuses on turning around Youth Brands while targeting 20 per cent EBITDA margins for Debenhams.
The group’s GMV fell 10 per cent YoY to £2.32 billion (~$2.97 billion) in full fiscal 2025.
Debenhams saw strong growth, with its marketplace model driving expansion.
