Analysts and investors deliver 'wait and see' verdict on Boohoo's rebrand to Debenhams

The verdict on the rebrand and marketplace pivot for Boohoo/Debenhams Group seems to be "let's wait and see what happens", with observers noting the potential but also the risks.

Mar 12, 2025 - 12:00
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Analysts and investors deliver 'wait and see' verdict on Boohoo's rebrand to Debenhams
The verdict on the rebrand and marketplace pivot for Boohoo/Debenhams Group seems to be "let's wait and see what happens", with observers noting the potential but also the risks.