Superdry relaunches with new logo, store design and business model

Superdry CEO Julian Dunkerton unveils a revamped strategy with franchising, wholesale and concessions, a new logo, and retail redesign. Store openings are planned in the UK, France and the Netherlands.

Jun 26, 2025 - 16:40
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Superdry relaunches with new logo, store design and business model
Superdry CEO Julian Dunkerton unveils a revamped strategy with franchising, wholesale and concessions, a new logo, and retail redesign. Store openings are planned in the UK, France and the Netherlands.