Vogue Business

Sunnei’s next show is a store opening. Just don’t call it a concept store

Sunnei will open a retail space inside its Milan HQ on Thursday, during the brand’s AW25 show. Founders Simone Rizzo and Loris Messina explain why physical retail is a must in the current climate.

Feb 27, 2025 - 13:10
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Sunnei’s next show is a store opening. Just don’t call it a concept store
Sunnei will open a retail space inside its Milan HQ on Thursday, during the brand’s AW25 show. Founders Simone Rizzo and Loris Messina explain why physical retail is a must in the current climate.
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