Spain and Beyond: AI’s Role in the Future of Digital Marketing for Independent Hoteliers & By Duane Overgaard
The travel sector in Spain is experiencing a period of remarkable growth. This surge in both domestic and international tourism presents a golden opportunity for independent hotels across the region to maximize revenue and profitability. However, achieving this requires a strategic approach to distribution that leverages the strengths of both Online Travel Agencies (OTAs) and direct booking channels.
The travel sector in Spain is experiencing a period of remarkable growth. This surge in both domestic and international tourism presents a golden opportunity for independent hotels across the region to maximize revenue and profitability. However, achieving this requires a strategic approach to distribution that leverages the strengths of both Online Travel Agencies (OTAs) and direct booking channels.
