Søstrene Grene to double UK stores by 2027

Søstrene Grene is planning to double its UK footprint by 2027, targeting 100 stores nationwide.

The Danish homewares retailer has three new store openings confirmed for summer this year, based in Canary Wharf in London, Harrogate in Yorkshire and Stirling in Scotland.

It comes after the brand unveiled its Oxford Circus flagship in March, marking its fifth London location and its second in the capital’s shopping district after opening its first on Tottenham Court Road in December 2023.

The move forms part of its broader growth strategy across Europe, with Søstrene Grene planning 60 new store openings in 2025. It currently operates more than 330 stores across 17 countries.

The retailer is also investing £36m into upgrading its logistics network, with a new 45,000 sqm automated distribution centre currently under construction in the Netherlands.

Alongside physical retail, Søstrene Grene is planning to expand its ecommerce operations and launch in two new markets in Europe next year.

Søstrene Grene group CEO and co-owner Mikkel Grene said: “Customers in the UK have responded incredibly positively to the Søstrene Grene concept.

“We continue to see strong footfall, high levels of engagement, and real appetite for new locations – even in areas where other retailers are pulling back. It gives us confidence not only to expand, but to do so in a way that supports and complements local high streets.”

He continued: “We’re making long-term investments because we believe in the continued relevance of physical retail – especially when it delivers a meaningful customer experience and emotional connection.

“We see an opportunity to bring something different to the UK high street, at a time when fresh thinking is needed.”

Søstrene Grene reported a 15% rise in pre-tax profits to £24m for the year ended April 2024, driven by strategic investments and growing demand for its products.

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