Schwarzenegger spins ‘Terminator’ catchphrase for Zimmer Biomet’s big marketing push
Arnie told us he’d be back. Three months after becoming Zimmer Biomet’s chief movement officer, the quintessential action hero has returned to front a campaign that puts a twist on his famous "I'll be back" catchphrase to motivate people living with joint pain.
Arnie told us he’d be back. Three months after becoming Zimmer Biomet’s chief movement officer, the quintessential action hero has returned to front a campaign that puts a twist on his famous "I'll be back" catchphrase to motivate people living with joint pain.
