Niigata-based Yoshi No Gawa brewery has appointed Drinks One Brands as its exclusive UK distributor of Sake Ono.
Sake Ono was launched in April 2024 and is made in the Yoshi No Gawa brewery, which was established in 1548 in Niigata, Japan. The brand's first propriety blend, a Junmai Daiginjo, is produced in small batches with rice, yeast, koji, and water sourced from the Niigata site. The new brand represents the first time the brewery has worked with an American organisation and is described as an expression of 'true Japanese artistry by industry veterans'.
With its new partnership with Drinks One, Sake Ono is debuting in the UK market. For the distributor, adding the sake to its portfolio is a testament to its commitment to delivering excellence and innovation within the beverage sector.
A representative of Drinks One Brands commented: "We are thrilled to partner with Sake Ono and bring this exceptional sake to the UK market. At Drinks One, we pride ourselves on curating a portfolio of ultra-premium brands that push boundaries and redefine categories, and Sake Ono is the perfect addition. Its blend of Japanese artistry and modern innovation exemplifies the quality and sophistication we strive to deliver to our on-trade partners and consumers. We look forward to working closely with the Sake Ono team to establish this remarkable brand as a staple within the UK’s beverage landscape."
The brand's flagship, Junmai Daiginjo, offers honeydew, lemon peel, white floral and green apple notes with umami undertones. The sake's dry finish means it is recommended to be served in cocktails or neat in a chilled white wine glass.
Drinks One Brands intends to utilise its extensive distribution network, marketing expertise, and industry knowledge to introduce Sake Ono to the UK market. Both companies are collaborating with the intention of enhancing the Sake landscape, providing the on-trade and consumers with choices and memorable brand experiences.
Nick Worthington, managing director at Drinks One, added: "At Drinks One, we always look for brands that embody craftsmanship, quality, and a fresh perspective on the drinks industry. Sake Ono is a standout example—its meticulous production process, exceptional flavour profile, and modern approach to sake make it a perfect fit for our ultra-premium portfolio.
"We’re excited to introduce Sake Ono to the UK, giving both on-trade and consumers access to a world-class sake that redefines expectations. This partnership reflects our commitment to championing innovative, high-quality brands, and we look forward to seeing Sake Ono thrive in the UK market."
