.jpg)
Rise Of The Sleepfluencer: Why Everyone’s Obsessed With Snoozing Better
Sleep has become an obsession—part aspiration, part anxiety. And in the vacuum left by our burnt-out routines and glowing screens, a new market has emerged. Not just for mattresses or melatonin, but for devices that promise to decode our dreams, Having worked in the sleep industry for over a decade, I’ve seen firsthand how this category has quietly shifted from functionality to aspiration
Sleep has become an obsession—part aspiration, part anxiety. And in the vacuum left by our burnt-out routines and glowing screens, a new market has emerged. Not just for mattresses or melatonin, but for devices that promise to decode our dreams, Having worked in the sleep industry for over a decade, I’ve seen firsthand how this category has quietly shifted from functionality to aspiration
