Research: Unique scents outweigh price tags for UK fragrance consumers
UK shoppers are prioritising original and personalised scents when buying fragrances in 2025. Using consumer research platform GWI, The Perfume Movement (TPM) examined 9,000 consumers' fragrance buying habits. It found that uniqueness of scent has overtaken cost as the key factor when selecting a perfume. According to the survey, the top factors consumers now consider when buying a perfume are: uniqueness (51%), value for money (45%) and longevity of the fragrance (28%). This trend for... - Industry buzz / Europe
UK shoppers are prioritising original and personalised scents when buying fragrances in 2025. Using consumer research platform GWI, The Perfume Movement (TPM) examined 9,000 consumers' fragrance buying habits. It found that uniqueness of scent has overtaken cost as the key factor when selecting a perfume.
According to the survey, the top factors consumers now consider when buying a perfume are: uniqueness (51%), value for money (45%) and longevity of the fragrance (28%).
This trend for...
-
Industry buzz
/
Europe
