Rag & Bone launches Australian e-commerce site as expansion continues
Laura Ashley menswear collaboration with Rag & Bone Credits: Laura Ashley/Rag & Bone New York brand Rag & Bone has launched a dedicated Australian e-commerce platform with its licensing partner Signal Brands Australia as it continues expanding in the region. The site comes as a response to “growing international demand” in Australia, where Rag & Bone had first debuted in December 2024 via a flagship store in Sydney. Akin to the physical store, the online site will offer a full range of the brand’s collections, while further providing an “enhanced personalised shopping experience, easy navigation, secure payment options” and more. The company also said it is bringing to the table “improved delivery” supported by the opening of a new local warehouse in Australia. In a release, Paul Smith, managing director for Signal Brands Australia, said: “We are continually expanding Rag & Bone’s presence in Australia and am thrilled to include the roll-out of Rag & Bone e-commerce channel to the Australian market which gives us an opportunity to connect with our fans in a more meaningful way, delivering a personalised seamless end-to-end shopping experience.”
New York brand Rag & Bone has launched a dedicated Australian e-commerce platform with its licensing partner Signal Brands Australia as it continues expanding in the region.
The site comes as a response to “growing international demand” in Australia, where Rag & Bone had first debuted in December 2024 via a flagship store in Sydney.
Akin to the physical store, the online site will offer a full range of the brand’s collections, while further providing an “enhanced personalised shopping experience, easy navigation, secure payment options” and more.
The company also said it is bringing to the table “improved delivery” supported by the opening of a new local warehouse in Australia.
In a release, Paul Smith, managing director for Signal Brands Australia, said: “We are continually expanding Rag & Bone’s presence in Australia and am thrilled to include the roll-out of Rag & Bone e-commerce channel to the Australian market which gives us an opportunity to connect with our fans in a more meaningful way, delivering a personalised seamless end-to-end shopping experience.”
