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PrettyLittleThing reveals mega-rebrand as it looks to "complete renewal"

Boohoo Group's PrettyLittleThing (PLT) business on Monday unveiled a complete rebrand with the company saying this is PLT’s “most ambitious transformation since revolutionising digital fashion in 2012”.

Mar 3, 2025 - 20:42
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PrettyLittleThing reveals mega-rebrand as it looks to "complete renewal"
Boohoo Group's PrettyLittleThing (PLT) business on Monday unveiled a complete rebrand with the company saying this is PLT’s “most ambitious transformation since revolutionising digital fashion in 2012”.
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