Pharrell Ushers In A New Era At Tiffany & Co. With The New Tiffany Titan Collection
Continuing the momentum built last week, Tiffany & Co. has just unveiled the third launch phase of the Tiffany Titan by Pharrell Williams. The post Pharrell Ushers In A New Era At Tiffany & Co. With The New Tiffany Titan Collection appeared first on Haute Living.
On the heels of last week’s LVMH Watch Week, which predominantly took place at the iconic Tiffany & Co. Landmark in New York, there’s no denying that LVMH is on fire. Continuing the incredible momentum built last week, Tiffany & Co. has just unveiled the third launch phase of the Tiffany Titan by Pharrell Williams Collection, introducing exquisite Tahitian pearl designs and a groundbreaking diamond setting innovation, the Titan Setting. This latest chapter in the collaboration between Tiffany & Co. and the visionary artist Pharrell Williams showcases a darker, more enigmatic take on pearl jewelry, complementing the freshwater pearl styles from the previous year.
Photo Credit: Courtesy of Tiffany & Co.
Pharrell Williams, known for his innovative approach to fashion and art, expressed his enthusiasm for the project, stating, “It is incredibly fulfilling as an artist to take something as established and well-known as pearl jewelry and reinvent it; to put my creative spin on it.” This sentiment is vividly brought to life with the introduction of high-luster Tahitian pearls, sourced from the pristine waters of French Polynesia. These pearls, with their unique gray body color and overtones of green to purple, are meticulously selected by Tiffany artisans for their visual harmony and exceptional quality, embodying the brand’s commitment to responsible and exquisite pearl sourcing.
Photo Credit: Courtesy of Tiffany & Co.
The new Titan Setting introduces an inventive prongless diamond setting, where diamonds appear to “float” above the metal, enhancing their brilliance without the traditional metal bezels or prongs. This setting combines the signature spear-like motif of the Titan collection, inspired by Poseidon’s trident—a tribute to Pharrell’s Virginia Beach upbringing—with a novel Floeting® platform. This technology ensures that the diamond’s brilliance is showcased in its purest form, creating an effect where the diamond seems to hover in space.
The Tahitian pearl designs are offered in five luxurious styles, crafted in 18k rose gold with pavé diamonds, including pendants, earrings, necklaces, bracelets, and rings. The collection’s aesthetic is punctuated by alternating spike rondelles with pearls, contrasting textures and shapes.
Photo Credit: Courtesy of Tiffany & Co.
Meanwhile, the Titan Setting is featured in diamond pendants, earrings, and rings, where the diamond’s placement and the surrounding jewelry design elevate the wearer’s experience, giving an illusion of movement and lightness. The craftsmanship involved, from the laser-cut micro-groove securing the diamond to the tailored basket ensuring a perfect fit, underscores Tiffany & Co.’s dedication to innovative jewelry design.
Photo Credit: Courtesy of Tiffany & Co.
This phase of the Tiffany Titan by Pharrell Williams Collection symbolizes the Maison’s commitment to pushing the boundaries of what jewelry can represent and how it can be experienced, continuing to set new standards in luxury and artistry.
The post Pharrell Ushers In A New Era At Tiffany & Co. With The New Tiffany Titan Collection appeared first on Haute Living.
