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Pfizer wins 2025 Super Bowl with ad's 'likeability,' while Hims & Hers' spot takes engagement crown: analysts

Hims & Hers' “Sick of the System” spot not only generated the highest engagement of all pharma-related ads that aired during Sunday night’s broadcast, according to TV advertising analyst EDO, but also ranked in the top 10 of all Super Bowl ads across categories.

Feb 11, 2025 - 13:20
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Pfizer wins 2025 Super Bowl with ad's 'likeability,' while Hims & Hers' spot takes engagement crown: analysts
Hims & Hers' “Sick of the System” spot not only generated the highest engagement of all pharma-related ads that aired during Sunday night’s broadcast, according to TV advertising analyst EDO, but also ranked in the top 10 of all Super Bowl ads across categories.
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