Perfect Isn’t Profitable: Why The Smartest Brands Are Embracing Real Smiles (and Real People)

While beauty standards remain complex and culturally loaded, there is growing scientific support for the idea that consumers don’t just accept imperfection—they respon...

Apr 15, 2025 - 11:47
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Perfect Isn’t Profitable: Why The Smartest Brands Are Embracing Real Smiles (and Real People)
While beauty standards remain complex and culturally loaded, there is growing scientific support for the idea that consumers don’t just accept imperfection—they respon...