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Niche perfumes: self-employed agents, a key link in a booming market
Boosted by consumer demand, niche perfumes are on a roll, both in France and in many European markets. Launches are soaring in this segment, and given the limited space in points of sale, brands need to fight to be physically present in stores. Let's take a look at the situation on the ground. In France, niche and collection perfume sales worth over 175 euros rose by 36% in 2024, according to Circana. The market dynamism appeals to newcomers; however, offline, many brands struggle to gain... - Markets & trends
Boosted by consumer demand, niche perfumes are on a roll, both in France and in many European markets. Launches are soaring in this segment, and given the limited space in points of sale, brands need to fight to be physically present in stores. Let's take a look at the situation on the ground.
In France, niche and collection perfume sales worth over 175 euros rose by 36% in 2024, according to Circana. The market dynamism appeals to newcomers; however, offline, many brands struggle to gain...
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Markets & trends
