New World wines gain ground at Wine Paris 2025

A surge in international exhibitors and a dynamic trading environment made this year’s Wine Paris a standout event, as New World regions came out in full force, securing new business and expanding their global reach. 

Wine Paris 2025, which welcomed a record-breaking 52,622 visitors—45% from 154 different countries—saw a notable increase in the prominence of New World wine regions. With an 80% rise in floor space for international exhibitors compared to 2024, the dedicated New World hall was evidently a hive of activity, where buyers and producers engaged in business discussions across three packed days. Chris Stone, deputy director of Washington Wine highlighted the remarkable energy in the USA hall: “From day one, the energy in the USA hall was incredible. Washington and Oregon have a great collegial and collaborative atmosphere.” He also noted that this year marked a clear shift in the perception of New World wines. “I’ve talked to many producers here and they say this is the year they feel a significant shift in this New World hall. More regions are here this year, more prominent regions are here for the first time.” Looking ahead, he sees continued growth: “I can see Washington and Oregon taking an even bigger presence here next year.” A similar enthusiasm was felt among Chilean producers. Daniel Sanz Ocares, export manager at Tapihue Wines, reported strong interest: “We’ve been incredibly busy. Interest in Chilean wines has been high, and all of us (Chilean producers) are working together to showcase our country.” British wines also had a major moment at Wine Paris 2025. WineGB made its debut with nine producers, including Gusbourne, Rathfinny, and Simpsons’ Wine Estate, exhibiting together on the WineGB Pavilion.

'A hugely successful first outing'

Angelina Howe, events and export Manager at WineGB, described the response: “We had a hugely successful first outing at Wine Paris on the WineGB Pavilion. There was a fantastic response to our debut with over 1,500 Riedel glasses used at our stand. Our nine featured producers – Ambriel, Black Chalk, Exton Park, Gusbourne, Hundred Hills, Rathfinny, Roebuck Estates, Simpsons’ Wine Estate and The Grange – were able to meet with existing export partners as well as develop new prospects. There was a palpable buzz in the room and a real appreciation of our wines. Plenty of business was conducted over the three days and we are looking forward to a repeat performance at ProWein next month.” Charles and Ruth Simpson, owners of Simpsons’ Wine Estate, echoed this enthusiasm, reporting a strong reception over the course of the event. With New World wines clearly gaining ground, Wine Paris 2025 cemented itself as an essential platform for international trade. As Stone from Washington Wine put it: “My understanding is that there’s a more positive energy in this hall than previous years.” The signs suggest that this momentum will only continue to build at future editions of the show.