New Food and Beverage Product Launches, May 5 – 9

LUNCHABLES: PB&J

Lunchables announced the launch of its new Lunchables PB&J.

• Details: The first-ever dippable, no-thaw crustless PB&J that includes two deliciously creamy, crustless peanut butter sandwiches per pack with a side of grape or strawberry flavored dip. Made with no artificial colors, it solves the #1 pain point for parents — thaw time — as traditional PB&J options require 30-60 minutes of thaw time before serving.
• Availability: Rolling out to select retailers nationwide for $2.49/pack.

VITA COCO: Piña Colada Coconut Juice

Vita Coco introduced the newest flavor to its lineup of Coconut Juices: Piña Colada with pulp.

• Details: This tropical beverage blends juicy pineapple flavors and hydrating coconut water for a refreshing, bold taste, complete with satisfying coconut pulp. It delivers a vacation-in-a-bottle feeling, perfect for summertime enjoyment.
• Availability: Now available at retailers nationwide, as well as online at vitacoco.com, Amazon, and select e-commerce platforms.

TRÜ FRÜ: Milk Chocolate Peanut Butter Banana

Trü Frü announced the launch of Milk Chocolate Peanut Butter Banana frozen treats.

• Details: The newest addition to Trü Frü’s cult-favorite frozen lineup is an elevated take on summer’s most nostalgic treat. It’s a sweeter, milk chocolate twist on their beloved Dark Chocolate Peanut Butter Banana. Made with clean, simple ingredients, Trü Frü hyper-chills nature’s finest fruit picked at peak ripeness to lock in natural taste and nutrients.
• Availability: Available starting May 7 in the freezer aisle at Target (as part of the brand’s new full-door freezer display), Whole Foods stores nationwide, and local H-E-B stores.

RAW GENERATION: Little Sippers

Raw Generation announced the debut of Little Sippers, a new line of nutritionist-designed raw juices for kids.

• Details: Available in seven vibrant flavors (Red, Orange, Yellow, Green, Blue, Purple, and Pink), each 4oz Little Sipper is packed with antioxidants, electrolytes, and nutrients from 40 fruits and vegetables. Contains no added sugars, no artificial preservatives, and no “natural flavors” — just raw, cold-pressed produce designed to make fruits and veggies fun for even the pickiest eaters.
• Availability: Launching May 8, available for $99.99 for a 4-week supply or $159.99 for an 8-week supply.

RAO’S HOMEMADE: New Sauces

Rao’s Homemade launched two new premium Italian sauces.

• Details: The new flavors include Lemon Parmesan Sauce (Italian tomatoes slow simmered in open kettles and combined with savory Parmigiano Reggiano and zesty lemon) and Creamy Marinara with Mascarpone Cheese (Italian tomatoes combined with rich, velvety mascarpone cheese and cream). Both sauces incorporate classic Italian flavors with a twist, made with high-quality premium ingredients.
• Availability: Available now at select Whole Foods Markets, on raos.com, and coming soon to additional retailers nationwide.

SNOW MONKEY: Sake Remix

Snow Monkey announced the launch of Snow Monkey Sake Remix, a ready-to-drink sake-based beverage.

• Details: Available in four East-Meets-West fruit blends: Mandarin & Grapefruit, Mango & Guava, Dragon Fruit & Keylime, and Yuzu & Hibiscus. Made with American sake base at 4.5% ABV, each 12-ounce can contains 100 calories, 2 grams of sugar, and 4 grams of carbohydrates with no artificial ingredients, no sulfites, and is vegan and gluten-free.
• Availability: Launching in retail outlets across Arkansas, Texas, Nevada, Georgia, Ohio, and Florida and online at DrinkSnowMonkey.com, with additional states rolling out later this summer. Available in 8-can variety packs (SRP: $19.99).

CULTURE POP: Grape Soda

Culture Pop Soda announced the launch of its ninth flavor: Grape.

• Details: A refreshingly grown-up take on classic grape soda, made with real fruit juice and live probiotics. It features brisk, bright sips of true grape goodness perfectly balanced with a hint of elderflower crispness. Free from refined sugar, stevia, and artificial ingredients.
• Availability: Available at Target, Whole Foods, Amazon, www.drinkculturepop.com, and coming soon to Albertson’s and Safeway stores. Available online in 12-packs for $32.99 with free shipping.

RYL TEA: Rocket Pop

Ryl Tea launched a new limited-edition Rocket Pop flavor.

• Details: The first-ever red, white and blue popsicle flavored non-alcoholic iced tea, delivering a refreshing blend of cherry, citrus, and blue raspberry layered over a crisp real brewed tea base. Contains zero sugar, no artificial ingredients, and just 5 calories per can. Each can offers an excellent source of vitamin C and tea polyphenols. In honor of Military Appreciation Month, Ryl Tea is donating $100,000 to the Wounded Warrior Project.
• Availability: Available now through the end of the year at retailers across the US, including Kroger, Walmart, HEB, Wakefern, Wegmans, Walgreens, and many others, as well as on Amazon and www.drinkryl.com.