Navigating the Zero&Click Era: How Brands Can Leverage AI to their Advantage
Marcus Sheridan of iMPACT discusses the significant shift in digital marketing strategies due to the advent of zero&click searches and the rise of AI, where consumers get immediate answers without clicking on websites. Brands are advised to adapt to this change by building stronger digital signals across multiple platforms to maintain industry relevance and authority.
Marcus Sheridan of iMPACT discusses the significant shift in digital marketing strategies due to the advent of zero&click searches and the rise of AI, where consumers get immediate answers without clicking on websites. Brands are advised to adapt to this change by building stronger digital signals across multiple platforms to maintain industry relevance and authority.
