Naked Wines founder departs amid strategic shake-up

Rowan Gormley, founder of online wine retailer Naked Wines, has stepped down from the company’s board with immediate effect, as the business embarks on a new strategic direction. The announcement follows a series of financial and operational challenges for the Norwich-headquartered company. Gormley, who originally founded Naked Wines in 2008 and returned to its board in 2023 as a non-executive director, said his departure was aligned with the company’s evolving plans. His exit comes as Naked Wines rolls out a new strategy under interim chair Deidre Runnette, who will lead the board until a permanent successor is named. In a statement, the company confirmed Gormley’s departure but did not disclose specific reasons beyond the ongoing transformation efforts.

Runnette said: “On behalf of the board I wish to thank Rowan for his commitment and contribution to Naked over many years."

She continued: “His leadership ensured Naked emerged from a challenging period in a healthy position and with a new and strengthened management team. We wish him every success for the future.”   Gormley’s leadership played a key role in shaping Naked Wines’ direct-to-consumer model, which built a loyal base of ‘Angel’ investors funding independent winemakers. However, recent years have seen the business struggle with inventory management, shifting consumer demand, and financial pressures.

Investor concerns and restructuring efforts

Five days ago (27 March) db reported that Naked Wines was moving to offload £40 million worth of surplus stock as part of efforts to stabilise its balance sheet. This followed an earlier claim in December 2024 that the business was in a ‘better financial and strategic position’ despite declining sales. Gormley had previously been optimistic about the company’s turnaround, but his sudden departure suggests a shift in the board’s approach.

The company has also faced scrutiny from investors over its financial health, with concerns raised about cash flow and profitability. In response, management has been working to streamline operations, reduce costs, and improve efficiency. Industry observers will now be watching closely to see how Naked Wines navigates its next chapter, as it seeks to regain investor confidence and secure long-term profitability. The Drinks Business has reached out to Naked Wines for further information.