Morrisons to relaunch Market Street concept amid trading team restructure

Morrisons is planning to relaunch its Market Street proposition as part of a wider overhaul of the supermarket’s trading team.

Recently appointed group trading director Andrew Staniland has spearheaded the restructure which sees five layers of reporting in the retailer’s category buying teams reduced down to three, The Grocer reported.

It is thought that some category director roles will be merged into heads of trading areas, while buyers will be known as traders.

Morrisons said the moves would involve the creation of more than 10 new roles, including three director roles. No redundancies are expected in the restructure.

It forms part of the supermarket’s plans to create the “Market Street of tomorrow”, which chief executive Rami Baitiéh had previously earmarked the concept as a point of difference to Morrisons’ rivals.

Staniland told the publication: “I’ve been listening hard to our customers, colleagues and suppliers and learning a great deal about where we are and what we need to focus on – and the plans are coming together really well now.”

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