Beauty – WWD

Meet BoldHue, the Makeup Device Brand Aiming to Be the Keurig of Makeup

Launching Thursday with a shade-matching device to blend foundations on-demand, the company is also looking to kickstart a licensing model to incorporate other brands’ formulas.

Feb 27, 2025 - 06:03
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Meet BoldHue, the Makeup Device Brand Aiming to Be the Keurig of Makeup
Launching Thursday with a shade-matching device to blend foundations on-demand, the company is also looking to kickstart a licensing model to incorporate other brands’ formulas.
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