Marketing is the voice of the company and the ear for the customer
By Andrea Belk Olson, CEO of Pragmadik.Marketing shouldn't be the department of catchy taglines, pretty websites or social media campaigns with an upbeat jingle. Marketing is – and always has been – the voice of the company and the ear for the customer. The problem? Too many organisations treat it like a loudspeaker for company messaging and forget it’s also a listening device.
By Andrea Belk Olson, CEO of Pragmadik.
Marketing shouldn't be the department of catchy taglines, pretty websites or social media campaigns with an upbeat jingle. Marketing is – and always has been – the voice of the company and the ear for the customer. The problem? Too many organisations treat it like a loudspeaker for company messaging and forget it’s also a listening device.
Marketing shouldn't be the department of catchy taglines, pretty websites or social media campaigns with an upbeat jingle. Marketing is – and always has been – the voice of the company and the ear for the customer. The problem? Too many organisations treat it like a loudspeaker for company messaging and forget it’s also a listening device.
