Major OTAs Maintain Visibility Lead, Smaller Competitors Focus on Pricing
Major online travel agencies (OTAs) such as Booking.com and Expedia continue to dominate visibility in both paid and organic search spaces, while smaller OTAs focus on competitive pricing strategies.
Major online travel agencies (OTAs) such as Booking.com and Expedia continue to dominate visibility in both paid and organic search spaces, while smaller OTAs focus on competitive pricing strategies.
