Majestic Wine to acquire Enotria&Coe to ‘accelerate’ supply ambitions

Majestic Wine has agreed to acquire premium wines and spirits supplier Enotria&Coe in a move to enhance its position as the UK’s leading supplier of wines, beers, and spirits.

The acquisition will ‘accelerate’ the online wine specialist‘s on-trade ambitions by expanding its portfolio of exclusive brands and improving value, choice, and service for its trade partners.

It said Enotria&Coe, which works with over 300 producers, will continue to operate independently alongside Majestic’s B2B division, Majestic Commercial.

The deal also provides the retailer with opportunities for increased investment in technology, people, and service, helping to further grow both businesses.

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Majestic’s commercial division, already the fastest-growing part of the company, has experienced double-digit sales growth in recent years and was named On-Trade Supplier of the Year at the Drinks Business Awards last year.

CEO John Colley said: “We are pleased to have entered into a formal agreement to acquire Enotria&Coe. It is a business we have competed against and admired for a long time, with a quality proposition and cultural values that align very closely with what we already do at Majestic.

“We believe this is a compelling strategic combination and can see huge potential to further enhance Enotria’s proposition and profitability as part of the Majestic group.”

Enotria&Coe CEO Julian Momen added: “This combination is fantastic news for Enotria&Coe colleagues, customers, our business and our future growth ambitions.

“From the initial approach and subsequent discussions with Majestic, it has been obvious to me that there is much to admire in their business and their growth. More importantly, we have a similar business ethos, and our behaviours and focus on people means that we are fully aligned on building a successful business together for the benefit of customers and suppliers.”

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