Forbes - Retail

Luxury Brands Sag As Gen Z's “No-Buy 2025” Trend Spreads

Gen Z’s “No Buy 2025” trend signals a shift in consumer habits, challenging luxury retail with a focus on authenticity and responsible spending.

Feb 17, 2025 - 14:53
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Luxury Brands Sag As Gen Z's “No-Buy 2025” Trend Spreads
Gen Z’s “No Buy 2025” trend signals a shift in consumer habits, challenging luxury retail with a focus on authenticity and responsible spending.
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