Luke Littler’s lawyers make bar change name
A bar in the hometown of darts star Luke 'The Nuke' Littler has been forced to change its name after the PDC World Darts Champion's legal team accused it of trademark infringement. The post Luke Littler’s lawyers make bar change name appeared first on The Drinks Business.
A bar in the hometown of darts star Luke 'The Nuke' Littler has been forced to change its name after the PDC World Darts Champion's legal team accused it of trademark infringement.
Littler was born in Warrington in 2007 and early this year he became the youngest player in history to win the PDC World Darts Championship, beating Dutchman Michael ‘The Green Machine’ Van Gerwen in the final at Alexandra Palace. To mark Littler's achievement, local entrepreneur Owen Williams sought to open a bar called 'Nukes Sports Bar'. Williams already owns two other Warrington venues, The Tank Bar and Live Lounge. However, Williams' plans became unstuck when Littler's legal team got in touch. A Facebook post on 6 February from the account of Nukes Sports Bar shared that it had been contacted by Bird & Bird, Littler's lawyers, and that a response was expected by no later than 21 February. "We are sure this isn't Luke himself and he would be proud to have a bar recognising his achievements," the post read. "Let's tag him and see if we can stop the little man being crushed! Pray for the little man. Unfortunately we may have to change our name before it's even begun!" A subsequent post from the bar on 8 February shared a poll giving options for a new name should 'Nukes Sports Bar' be blocked. After 163 votes were cast, the clear leader with 72% of the vote, was 'Bar 180', followed in very distant second by 'TankSport' at 12%. Williams revealed to the drinks business that there is "no option" other than changing the name, and said that it was believed that the use of the word 'Nukes' "wouldn't have been an issue". Luke Littler Darts Limited filed to trademark the words 'The Nuke' on 24 July 2024. Other trademarks attached to the darts player include 'Luke The Nuke Littler' and 'Luke Littler'. When Littler turned 18 last month, drinks brands such as Au Vodka and BrewDog sought to capitalise on the champion reaching drinking age by pulling publicity stunts related to the occasion.
