Louis Vuitton chief on F1 tie-up: ‘Sport is part of the culture, the life of young people’
Pietro Beccari is betting that the label’s sole title sponsorship of F1 will help it evolve from a fashion brand into a ‘cultural’ one
Pietro Beccari is betting that the label’s sole title sponsorship of F1 will help it evolve from a fashion brand into a ‘cultural’ one
