Leadership Shift at Lancôme: Françoise Lehmann Steps Down, Vania Lacascade to Take Helm

THE WHAT? L’Oréal-owned Lancôme is undergoing a major leadership change, as Françoise Lehmann, who has led the iconic beauty brand since 2013, steps down from her role as global brand president. She will be succeeded by Vania Lacascade, currently L’Oréal’s chief innovation officer, who brings deep experience in both skincare and global brand strategy.

THE DETAILS Under Lehmann’s decade-long tenure, Lancôme has expanded its skin care, fragrance, and makeup portfolios, launched standout products like the Absolue Longevity Cream and Idôle fragrance, and boosted its sustainability initiatives, including the launch of the Domaine de la Rose in Grasse. Lehmann also strengthened the brand’s ambassador roster with names like Zendaya, Olivia Rodrigo, and Nico Parker, and forged high-profile partnerships like Lancôme x Louvre. Lacascade, who returns to Lancôme after leadership roles at Vichy, The Body Shop, Garnier, and Givenchy, is credited with driving double-digit growth at Vichy and steering global innovation at L’Oréal since early 2023. She is set to take over as Lancôme celebrates its 90th anniversary.

THE WHY?  This leadership transition comes at a pivotal moment for Lancôme as it balances heritage with innovation in a fiercely competitive luxury beauty landscape. Bringing Lacascade on board signals L’Oréal’s ambition to sharpen Lancôme’s innovation pipeline, especially in skincare, while leveraging her past success in brand transformation. With evolving consumer expectations and intensifying competition from prestige and indie players alike, Lancôme’s fresh leadership aims to reinforce its global standing and continue driving growth across product categories and markets.

Source: WWD

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