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K-Beauty's growing influence attracts large crowds to Cosmobeauty Seoul 2025
Cosmobeauty Seoul 2025 is the longest-running B2B beauty trade show in Korea and this year's edition was the busiest trade fair yet. With the global surge in K-beauty popularity, the number of Western visitors, distributors and buyers, especially from the EMEA region, was significantly higher than in previous years. In addition, the organisers had combined Cosmobeauty Seoul 2025 with a consumer event, K-Beauty Festa, further adding to the visitor intake. Premium Beauty News explored the show... - Markets & trends / Asia / Pacific
Cosmobeauty Seoul 2025 is the longest-running B2B beauty trade show in Korea and this year's edition was the busiest trade fair yet. With the global surge in K-beauty popularity, the number of Western visitors, distributors and buyers, especially from the EMEA region, was significantly higher than in previous years. In addition, the organisers had combined Cosmobeauty Seoul 2025 with a consumer event, K-Beauty Festa, further adding to the visitor intake. Premium Beauty News explored the show... - Markets & trends / Asia / Pacific
