ITB and Tradeshows, do they still matter?
Not long ago, trade shows were the B2B equivalent of an annual shopping mall—where buyers and sellers met, shook hands, and struck deals. But in a world where technology and new product research happen online, do we still need trade shows? —But, hol...
Not long ago, trade shows were the B2B equivalent of an annual shopping mall—where buyers and sellers met, shook hands, and struck deals. But in a world where technology and new product research happen online, do we still need trade shows? —But, hol...
