Ionis marks ‘milestone event’ of Tryngolza launch with first campaigns targeting patients, HCPs
To support the launch of Tryngolza, which is approved to treat adults with familial chylomicronemia syndrome, Ionis recently kicked off a pair of omnichannel marketing efforts. The campaigns, “Tame It With Tryngolza” and “It’s Time to Celebrate," are tailored to patients and healthcare providers, respectively.
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