Inside the Award Seat Crisis: Air Canada On Dynamic Pricing Of Partner Awards As Too Many Miles Chase Too Few Seats
Airlines are at risk of killing their golden goose. Miles motivate customers, but customers need to be able to use their miles. Airlines have gotten better at selling their seats for cash, frequent flyer programs want to retain their margins, and so members get squeezed. As a result, airline executives call for 'revisiting the model' of frequent flyer programs - the model that made them successful, multi-billion dollar enterprises. Continue reading Inside the Award Seat Crisis: Air Canada On Dynamic Pricing Of Partner Awards As Too Many Miles Chase Too Few Seats...
Airlines are at risk of killing their golden goose. Miles motivate customers, but customers need to be able to use their miles. Airlines have gotten better at selling their seats for cash, frequent flyer programs want to retain their margins, and so members get squeezed.
As a result, airline executives call for 'revisiting the model' of frequent flyer programs - the model that made them successful, multi-billion dollar enterprises.
Continue reading Inside the Award Seat Crisis: Air Canada On Dynamic Pricing Of Partner Awards As Too Many Miles Chase Too Few Seats...
