Inside Jo Malone London’s bold Super Bowl play for the men’s market

The fragrance brand joined a roster of beauty brands jostling for space at Sunday’s game — and across broader sports leagues — to reach new audiences.

Feb 9, 2025 - 21:52
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Inside Jo Malone London’s bold Super Bowl play for the men’s market
The fragrance brand joined a roster of beauty brands jostling for space at Sunday’s game — and across broader sports leagues — to reach new audiences.