Inside BodyArmor’s new visual identity and largest marketing campaign to date

The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers to “Choose Better.”

Apr 21, 2025 - 15:12
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Inside BodyArmor’s new visual identity and largest marketing campaign to date

The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers to “Choose Better.”