"Innovation always needs new blood," Étienne de Swardt, État Libre d'Orange
Launched in 2006, État Libre d'Orange entered the world of perfumery as a ground-breaking fragrance house with communication and marketing that went against the grain of conventional messages and propositions. Its boldness, eclecticism and innovation are among its key assets. In 2024, État Libre d'Orange will be 18 years old. Does this mean that it is growing up and making wiser propositions? Nothing is less certain, according to Étienne de Swardt, the brand's founder, who spoke to Premium... - Companies & industry
Launched in 2006, État Libre d'Orange entered the world of perfumery as a ground-breaking fragrance house with communication and marketing that went against the grain of conventional messages and propositions. Its boldness, eclecticism and innovation are among its key assets. In 2024, État Libre d'Orange will be 18 years old. Does this mean that it is growing up and making wiser propositions? Nothing is less certain, according to Étienne de Swardt, the brand's founder, who spoke to Premium... - Companies & industry
