In pictures: Søstrene Grene unveils Oxford Circus flagship
Søstrene Grene has opened the doors to its new Oxford Circus flagship as it continues its expansion across the UK.
Søstrene Grene has opened the doors to its new Oxford Circus flagship as it continues its expansion across the UK.
The two-storey 441sq m flagship on Argyll Street stocks the Scandi brand’s extensive homeware ranges and features for the first time an interactive customer experience room as well as a room focussed on the senses.
Shoppers are guided to the first floor of the store and are met with the retailer’s kitchenware, bakeware, tea, as well as garden and home accessories lines in its typical maze-like format.
It also houses Søstrene Grene’s customer experience room, which is reimagined every two months and currently features an Easter themed instillation.
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The lower ground floor stocks the retailer’s expansive arts and crafts range, alongside its stationery, kids toys and sweets collections.
Shoppers will also be able to smell Søstrene Grene’s candle collection in the retailer’s new senses room.
The Oxford Circus flagship is the brand’s fifth London location and its second in the capital’s shopping district after the retailer opened its first on Tottenham Court Road in December 2023.
The Argyll Street flagship forms part of the brand’s plans to open 100 new stores across the UK by 2030. It has more than 45 locations, and is set to open a new store in Canary Wharf in the summer.
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