IFF leverages AI to add real-time consumer feedback into fragrance creation
The perfume composition company has announced the launch of ScentChat App, a new AI-powered research tool, designed to enhance the fragrance creation process with the addition of real-time consumer feedback. ScentChat App is an instant messaging application coupled with qualitative insights. It connects directly with leading messaging platforms to create a virtual bridge between International Flavors and Fragrances (IFF) creatives and consumers, allowing. Concretely speaking, the app... - Industry buzz
The perfume composition company has announced the launch of ScentChat App, a new AI-powered research tool, designed to enhance the fragrance creation process with the addition of real-time consumer feedback.
ScentChat App is an instant messaging application coupled with qualitative insights. It connects directly with leading messaging platforms to create a virtual bridge between International Flavors and Fragrances (IFF) creatives and consumers, allowing.
Concretely speaking, the app...
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Industry buzz
