Hyatt Expands Upper&Midscale Presence with New Hyatt Select Brand
Hyatt Hotels Corporation has announced the launch of Hyatt Select, a new brand in the upper&midscale segment aimed at modern travelers. The brand provides an efficient, cost&effective model for owners and will complement Hyatt Studios. It will focus on secondary and tertiary markets, offering a streamlined guest experience and a conversion&friendly option for owners.
