
Collin County is the population magnet of North Texas, with tens of thousands of residents flooding into the area every year and changing both the landscape and the cultural fabric. There are many factors driving that growth, but paramount is the high concentration of corporate campuses and high-paying jobs. "While affordability, schools, and infrastructure all contribute to growth, it’s the availability of well-paying jobs that sets everything in motion, creating a ripple effect that shapes the entire region," one expert says.