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How to Overcome Revenue Managers’ Aversion to the Direct Online Channel?

Recently, a revenue manager reacted to my LinkedIn post about independent hoteliers’ overdependence on the OTAs by stating 'Even with the best intentions, money and talent, there's no way independents can beat the big OTA's in search

Mar 18, 2025 - 01:01
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How to Overcome Revenue Managers’ Aversion to the Direct Online Channel?
Recently, a revenue manager reacted to my LinkedIn post about independent hoteliers’ overdependence on the OTAs by stating 'Even with the best intentions, money and talent, there's no way independents can beat the big OTA's in search
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