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How to Avoid the Frankenstein Strategy When Creating a New Hotel?
Assembling a dream hotel and putting together the different parts—planning, concept, branding—comes with a lot of vision. But what if you end up creating a Frankenstein monster? I very much like this analogy of the experiment and its tragic outcome ...
Assembling a dream hotel and putting together the different parts—planning, concept, branding—comes with a lot of vision. But what if you end up creating a Frankenstein monster? I very much like this analogy of the experiment and its tragic outcome ...
