How Super Bowl brand extensions can fuel big-time growth
The event has proven to be ideal for Budweiser and other brands to launch new offerings, writes Patricia Manos with Curion. But unless done right, these campaigns could become a high-profile flop.
The event has proven to be ideal for Budweiser and other brands to launch new offerings, writes Patricia Manos with Curion. But unless done right, these campaigns could become a high-profile flop.
