The makeup industry needs a makeover. Can it pull one off?

As growth slows for the colour cosmetic category, a rethink is on the cards. But for the biggest brands, it may not be an easy turnaround.

Feb 28, 2025 - 11:36
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The makeup industry needs a makeover. Can it pull one off?
As growth slows for the colour cosmetic category, a rethink is on the cards. But for the biggest brands, it may not be an easy turnaround.