How Portuguese Brands Are Implementing Digital Strategies Today
The Portuguese Footwear Association, APICCAPS, invited brand leaders and business professionals across footwear and its adjacent industries to a day-long Digi4Fashion event in Porto, on digital opportunities for the industry in 2025. There, BoF spoke to footwear and fashion brands to learn about their key challenges in this area, and presented on opportunities and innovation in e-commerce today.
The Portuguese Footwear Association, APICCAPS, invited brand leaders and business professionals across footwear and its adjacent industries to a day-long Digi4Fashion event in Porto, on digital opportunities for the industry in 2025. There, BoF spoke to footwear and fashion brands to learn about their key challenges in this area, and presented on opportunities and innovation in e-commerce today.
