The Business of Fashion

How Brunello Cucinelli Got Into the Wine Business

The Italian fashion mogul is betting customers will be willing to pay $400 a bottle for an exclusive red wine rooted in a ‘higher purpose.’

Feb 12, 2025 - 13:28
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How Brunello Cucinelli Got Into the Wine Business
The Italian fashion mogul is betting customers will be willing to pay $400 a bottle for an exclusive red wine rooted in a ‘higher purpose.’
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