Hotels + OTAs: A love-hate relationship that needs to change
Online travel agents (OTAs) have been made the arch-enemy of hotel direct bookings – a narrative we’ve seen across the sector due to the volume of bookings and high commission costs they command. But if hotels can reframe their thinking, OTAs are a ...
Online travel agents (OTAs) have been made the arch-enemy of hotel direct bookings – a narrative we’ve seen across the sector due to the volume of bookings and high commission costs they command. But if hotels can reframe their thinking, OTAs are a ...
